Where to place a QR code for a restaurant menu, cafe: current ways

Today, many catering establishments are introducing a new visitor service system – electronic QR menu. But for potential customers to actively use this convenient tool, it must be widely available.

In the article, we will look at ideas on where to place the QR code of the electronic menu of catering enterprises. About how to make a QR code is written in a separate article.

Why does the customer need a contactless QR menu

During the coronavirus pandemic, everyone is interested in protecting themselves from the risks of contracting an insidious infection. To exclude contacts with potential carriers of various viruses and bacteria that may persist for some time on different surfaces, including on the paper menu of catering establishments, an electronic menu was created.

With the help of any portable device (for example, a mobile phone), customers get access to an assortment of dishes and drinks. To enter the program, you need to scan a QR code. The staff of the institution provides it through various media.

Contactless QR menu is convenient both for visitors themselves and for the staff of the institution. When visiting a restaurant, customers no longer have to wait for a waiter to place an order. It can be done remotely by selecting the desired positions from the available dishes and drinks.

Additional features of the QR menu for visitors:

• table reservations;
• order payment;
• making an application for targeted delivery and takeaway of food;
• visual assessment of dishes based on photos;
• learning recipes and a list of ingredients used for cooking;
• you can leave customer reviews on the service, view the rating of dishes, etc.

Why does a business need an electronic QR menu

Using the electronic menu, businesses solve mainly marketing tasks, ultimately contributing to increased sales.

• Increasing customer loyalty
• Creating the possibility of advertising business outside the institution in the future
• Getting positive reviews and marks in the ratings
• Motivation to subscribe to social networks

All these features will be provided to you by the service Business QR code.

What to consider when choosing a place for the QR code menu

For visitors to use the electronic menu from a restaurant or cafe, it is necessary to think of a place to place a unique QR code that opens access to a special program.

When choosing a place to place the QR menu code, you need to focus on the following criteria:

• location in the field of view;
• free access to scanning the matrix barcode.

Experienced restaurateurs advise beginners not to use a QR code as a full-fledged replacement for a paper menu. Not all visitors have the opportunity or desire to study the range of dishes using a gadget. Many people prefer to use paper media the old-fashioned way.

To gradually accustom customers to a convenient service tool, you can print a QR code on a traditional gastronomic menu in a visible place, giving each visitor the right to choose.

Ways to place the QR code of the menu

There are other options for placing a QR code that opens access to the menu of the catering company.

Alternative placement methods:

1. Table-tent is an ideal carrier for a QR code that is always on the table in a free access zone.
2. Advertising booklets are often found in the interior of restaurants, on which you can also print the QR code of the contactless menu.
3. Posters or plastic cards in showcases, corridors, halls, and other common areas in a catering establishment. You can print the chef's signature dishes on paper, complementing the image with a matrix barcode for scanning.
4. Promotional flyers, business cards with QR code and flyers. Such products, where, in addition to advertising material, a QR code will be applied to access the restaurant menu, can be distributed in crowded places of the city, creating excellent advertising for the institution.
5. Similarly, you can distribute the QR code of the contactless menu using billboards and other outdoor advertising.

Using any of the above methods of informing, you can not only quickly teach customers to use the contactless menu, attract a large number of new visitors, and increase the demand for orders delivered to your home or office. Well, you can create or get a QR code yourself in the service Business QR code.